We met Alison Pinkston, Crystal River Main Street Executive Director, back in 2022 at a POMS conference. Over the years, we’ve kept in touch, cheered her on, and taken weekend trips to Crystal River on weekends. Recently, we were excited when Alison reached out to us for a full rebrand and various pieces of marketing material to show what their team has been working on just down the road from us in Citrus County.

The water tower in Crystal River holds historical significance to their town and Alison knew right away that their board wanted a logo that paid homage to their treasured tower. After that decision, we moved onto the color palette. We opted to use greens and blues which felt just right for this Gulf Coast town. After a few variations, the board decided on their new logo. Immediately after this, we worked with Alison to develop a few promotional materials for upcoming outreach events. Four flyers, one rack card, and a banner later, the Crystal River Main Street team is ready to make a splash and start their event season. We’ve got a few more projects in the works for CRMS with our Map to Main initiative. We will be back with a project update after the project completion.

If you’re looking for a new place to explore in Central Florida, we urge you to head downtown to Crystal River for outdoor adventures, great eats, awesome locals, and their interesting historic district right near the water.