We are a creative studio specializing in holistic brand experiences, strategic design, and captivating visual storytelling.
We are visual artists passionate about storytelling.
We thrive in the moments in which we get to celebrate the unique products, services, artwork, and visions brought to life by passion and craftsmanship in our community. We are inspired by the relationships we’ve created with our clients-turned-friends and the heart behind their work.
By merging strategic insight with a heart-driven approach, we empower our clients to craft authentic, impactful narratives that resonate deeply with their audience, setting their brand apart in today’s competitive landscape.
HOUSE
RULES.
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We won't ever let our work overshadow our humanity. We prioritize looking out for one another - our clients, vendors, partners, friends, and community members - and safeguarding what truly matters.
We believe deeply in the power of empathy and understanding, recognizing that we're all navigating the human experience together. Embracing this mindset allows us to learn valuable insights from each other's journeys.
We treat everyone with the same level of care and respect, accepting all religions, cultures, and genders as equal contributors to our collective experience.
At Roots, we're not just building a business; we're nurturing a community where everyone is valued and belongs.
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We understand the power of events and experiences that simply make you feel something special. We value the importance of opportunities that invite you to try new things, make connections, and step out of your comfort zone.
In a world where possibilities can often seem limited, we strive to provide access to new experiences and unique opportunities that leave you inspired and wanting more– for yourself, your business, and your life. We aim to create experiences that leave a lasting impact and ignite passion and curiosity in every individual and business we collaborate with.
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We are passionate about exploring different avenues and trying new things but believe in tying each project back to what moved you to create in the first place. Authenticity has always been a major value for us and we want the same for our clients.
We wish to enrich our communities and the brands we work with by listening to their stories with open hearts and helping them share their story and passion with the world.
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Community over competition. It's more than just a saying; it's a guiding philosophy that is a great part of our approach to business and life. For us, it means knowing that when one person thrives, we all benefit. It means celebrating each other's wins, lifting each other up, and recognizing that by supporting our neighbors, we strengthen our community as a whole.
We believe in the power of collaboration, but also that when you celebrate individuality, you can see just how each person truly brings something unique to the table. And when you make space for others to shine, the world is simply brighter. We believe in building a future where each individual and business can flourish, enriching their lives and the lives of those around them.
MEET ALLISA BABOR / FOUNDER
Allisa founded Roots Creative Co. in 2016 in Brooksville, Florida. Over the years, she has worked with a range of inspiring people and collaborators across the country to bring various visions and brands to fruition.
Allisa is a creative with a lust for life itself. She has a passion for art, nature, food, and people. Beyond her work, she is a mixed-media artist and photographer and enjoys exploring new places, studying herbalism, trail riding, and spending time with her family, friends, and partner, Sabrina. Allisa draws inspiration from the great outdoors, kind hearts, and the beauty of everyday life.
Allisa is a proud member of the Hernando County Fine Arts Council in which she is currently Chair. She joined in 2019 with hopes to help modernize the council and engage the community with new programs and events that are designed to be accessible to all.
MEET BARRY MEINDL / GRAPHIC DESIGNER
Barry is the lead graphic designer for Roots Creative Co. Although Allisa and Barry have worked on projects together since 2019, in late 2023 they decided it was time to officially work together as a duo, blending their skills and allowing space to focus on their strengths and push forward as a team.
Barry is passionate about community, sports, and design. In his spare time, he enjoys visiting local spots (where he always knows the best seat in the house), catching up on all things sports, and spending his days off with family and friends. Barry is inspired by small-town communities like his own and the people that make them what they are.
Barry serves as the Chair of the City of Brooksville Housing Authority, as a member of the Hernando County Chamber of Commerce Marketing Committee, and is a dedicated volunteer for all things Brooksville. Committed to his community, Barry has been a huge asset to the development of multiple events and programs in recent years.
