Map to Main

Strategic Planning + Workplans

Coaching + Capacity Building

Comprehensive Marketing Plans

Content Production

Map to Main is a team of three friends with shared passions for the heart behind small towns. Allisa Babor, Natalie Kahler, and Barry Meindl are dedicated to empowering Main Street organizations and community-driven nonprofits with the skills and strategies they need to thrive. Our consulting services focus on transforming visionary ideas into actionable plans that strengthen communities. We provide personalized coaching, strategic planning, and marketing solutions designed to drive success.

A Main Street has never died from a lack of ideas. They die from a lack of implementation. This is why our team focuses on comprehensive planning that covers everything an organization needs to flourish– from concept to community. To provide flexibility and address the specific needs of different organizations, we offer customized service packages that allow us to combine various elements of our expertise.

Why hire Map to Main instead of individual consultants for the jobs you need?

Besides serving as an Executive Director (Natalie) and Committee Chairs (Barry & Allisa) we’ve been meeting you at Florida Main Street events and have worked with 8 of you as clients. We’ve won awards for our projects and been recognized as people who get things done.
We’ve served as County Arts Council Chair (Allisa), City Housing Authority Chair (Barry) and City Mayor (Natalie). We’ve attended more local government meetings than we can count and even more important - we’ve enjoyed most of them!
All of us have started our own businesses, we’ve had a business in a Main Street district (Allisa), and we’ve done lots of marketing for those businesses (Barry and Allisa). We know how to change policies to make cities more business-friendly (Allisa, Barry, Natalie) and have successfully gotten businesses to collaborate (Allisa, Barry, Natalie).
Each of us has personally overcommitted in the past and due to that we’ve learned how to build teams with positive energy and focus, without hitting burnout and overextending our volunteers. We've found ways to navigate difficult situations that can bring harm your Main Street.
We’ve had to figure out how to run events without any budget. We’ve had bad ideas that led to good lessons. We’ve had festivals that started off with literal tornados and events that at times felt like a Category 5 storm here in Central Florida. All to say– whatever you are going through, chances are good that we can relate. And we’d love to help you out by sharing what we’ve learned along the way.

From Concept to Community.

Leadership Coaching: One-on-one or small group coaching sessions focused on developing leadership skills, improving team dynamics, and fostering a positive organizational culture.
Capacity Building Workshops: Workshops designed to build internal capacity in areas such as volunteer management and program development.
Strategic Planning Sessions: Leading organizations through the process of creating strategic plans, including SWOT analysis, goal setting, and action planning.
Workplan Development: Assisting in the creation of detailed workplans that outline specific tasks, timelines, and responsibilities to achieve strategic goals. Can be for general programming or specific programs or events.
Comprehensive Marketing Plans: Detailed strategies for your brand, specific events, or social media, ensuring each element aligns with your goals.
Content Production: Tailored to meet your unique needs for branding, print and digital design, social media marketing, or printing services.
–– Organizations aiming to develop strong leadership and improve team dynamics.
–– Nonprofits and businesses seeking to build capacity and enhance program effectiveness.
–– Entities requiring strategic planning and detailed workplans to achieve their goals.
–– Nonprofits needing effective social media strategies and content marketing to boost engagement and visibility.
Consultation: We begin with an initial consultation to discuss your goals and needs. This could be for your organization as a whole, a specific program or event, or something else specific to your mission.
Custom Proposal: We create a custom proposal outlining the scope of work.
Strategy Development: We dive into the details with recommendations tailored to your unique objectives.
Execution: Design, production, and implementation of the project.
Review & Delivery: Final review and delivery of the finished product, with ongoing support if needed.