Art in the Park
Brand Identity
Web Design & Development
Content Production
Photography
Presented by the Hernando County Fine Arts Council, Art in the Park is an annual event dedicated to fine art, craftsmanship, and community that creates a unique opportunity and tradition for artists, collectors, and patrons of the arts. Artists and artisans showcase a wide variety of works and mediums inside Tom Varn Park– a natural setting surrounded by beautiful oak trees in Brooksville, Florida. Roots Creative Co. has been a proud sponsor of the show since 2020.
We crafted a complete brand identity for Art in the Park including a new logo, color palette, goals, values, and the development of their website which launched in 2023. Dozens of marketing materials have been completed over the years such as sponsorship guides, rack cards, flyers, signage, banners, and more. In addition, Allisa proudly served as the show Chair from 2022-2025. Each year, Allisa and Barry volunteer for their favorite hometown art show in beautiful downtown Brooksville.
When developing the brand identity for Art in the Park, we knew it was important to stay true to the legacy that makes this nearly 40-year show as special as it is. Since 1984, Art in the Park has been the premier art show in Hernando County. In its early years, it was the only one in the tricounty area of Hernando, Pasco, and Citrus.
The goal of those who created the show was to create a place for fine artists and craftsmen to thrive, and to encourage creativity for all who attended the show in the community. Almost 4 decades later, Art in the Park remains that place for many. Hence, the tagline, “Celebrating artistry since 1984,” was born.
Our partnership with Art in the Park and the Hernando County Fine Arts Council began in 2017 when Allisa collaborated with then-Chair Jan Knowles on the Council’s Sponsor Ad Program. Since then, we've proudly contributed to every Art in the Park event and volunteered year-round, getting to be a part of this show that holds special significance for the community in Hernando County. Below, you will see excerpts from the AITP Brand Guide. The Sponsorship Opportunity document can be viewed on their website.
Scroll to explore the Art in the Park home page or visit www.AITPhernando.com to learn more.
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